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Travel Hero Podcast by ITB
Travel Hero Podcast
The Travel Hero Podcast by ITB is a series of intimate talks with inspriring minds of the tourism industry about their lives, lessons learned, career tips and deep dive episodes on current trends moving the travel industry.
Deep Dive | Tourism That Works: Value, Not Volume – Insights from High Yield Tourism
byITB
A sharp look at high-yield tourism: who benefits, what it changes, and how destinations can balance value with inclusion.
Host Charlotte speaks with Dr. Jens Thraenhart about the future of high-yield strategies in global tourism.
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