The Travel Hero Podcast by ITB is a series of intimate talks with inspriring minds of the tourism industry about their lives, lessons learned, career tips and deep dive episodes on current trends moving the travel industry.
More than a year on from APAC borders reopening, travel is now once again a fact of life. As we finally close the chapter on ‘travel recovery’ and ‘revenge travel’, what lies ahead? How has travel demand been pacing under the cloud of economic uncertainty and inflationary pressures? What has changed in the way that travellers dream, plan, and book their trips today? And where are the biggest pockets of opportunity for travel brands in the year ahead?
In this podcast, our host Charlotte Lamp Davies of consultancy A Bright Approach, talks to Hermione Joye, Sector Lead, Travel and Vertical Search APAC, Google about a piece of extensive research conducted by Google and Ipsos. The research dives into search and booking patterns of the APAC traveller, favourite destination both domestically and internationally and how the behaviour of the APAC traveller has changed significantly since the pandemic. Don’t miss this deep dive into a very vibrant and trend-setting region which already influences global trends.
We look forward to hearing from Hermione Joye live at ITB Asia on Wednesday 25th October where she will present the research findings to attendees.