223- TravelBoom Short Fuze: It’s The Economy Stupid

Welcome to the TravelBoom Short Fuze! This is a bite size episode of the Hotel Marketing Podcast that gives you the data to make smarter decisions. Today’s episode we cover James Carvelle’s famous quote, “It’s the economy stupid.” James was talking about the 1992 presidential election, but his words ring true for those in the travel space today.

Here’s the situation. In our latest edition of the Leisure Travel Trends Study one fact stood out above all others. Only 13.5% of travelers consier COVID to be a major influence on their travel plans. Thats right, 86% don’t really care. This is great right, we can all go on our merry way and get back to where we were before. Not so fast, because just as we slayed one boogyman, another one rises to take it’s place.

What’s that new boogyman? It’s the economy stupid! Every metric measured on the study points to consumers being nervous and changing their travel behavior due to rising costs and a less secure economy.

DOWNLOAD THE STUDY:
https://www.travelboommarketing.com/LeisureTravel

SHOW NOTES AND MORE!
https://www.TravelBoomMarketing.com/podcast

You may also like

The Hidden Danger of Hidden Hotel Fees
00:34:04
HSMAI South Carolina Chapter hosted this brief webinar where ...
252 - Hotel Email Marketing Trends of 2024
00:50:40
In this episode of the Hotel Marketing Podcast, we'll be uncovering ...
251 - The Hidden Dangers of Hidden Hotel Fees (research)
00:36:24
Did you know 31.5% of travelers will abandon the booking process when ...
250 - How Great Content Leads To Great Hotel Conversion Rates
00:48:14
Good day fellow hoteliers and welcome to the big 250th edition of the ...
248 - 11 Outdated SEO Strategies That Will Kill Your Hotel’s Rankings
00:43:52
Today we are going to do some search optimization like it’s 2004. If ...
247 - 7 Ways to Double Your Hotel’s Conversion Rate
00:51:39
Transform your hotel site into the ultimate revenue-generating machine ...
246 - How Hotels Should Be Using Social Media
00:48:02
Hotels have struggled for years to find the right way to engage guests ...
245 - 6 Simple Ways To Make GA4 Work Harder For Your Hotel
00:52:41
Today we’re going to share six simple tips to make GA4 work for your ...
244 - Attracting The Next Generation of Hotel Guests
00:39:40
Do you ever wonder how you can get those zoomers and younger guests to ...
243 - Your Guests Are Demanding A Loyalty Program, Here's Proof
00:22:33
The OTAs have come out with some fantastic loyalty programs to take ...
Page 1 of 5