238 – Recovering From A PR Disaster. What To Do When You Just Did Everything Wrong.

In today’s podcast we’re going to cover what a hotel can do when they just did something really, really stupid. A hotel has been in the news for canceling existing booked stays and future reservations to make room for a large group of migrants. The PR and political backlash for the property has been extreme. We won’t be going into the politics of the situation at all, but will focus on the right, and wrong, way to handle a PR crisis.
– 5 Strategies To Address A PR Crisis
– 5 A’s Of A PR Crisis (Forbes Magazine)
– How A Property Handled A PR issue Versus How They Should Have Handled The situation


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