Searching for, booking and experiencing travel, as well as how travel companies operate, are all subject to dramatic change in the coming years as GenAI and digital identity converge.
Phocuswright’s latest research report Travel Innovation and Technology Trends 2025 is unequivocal in showing that GenAI is proving highly effective for travel. Travelers are adopting it rapidly and are very happy with the results.
Get the report here: https://www.phocuswright.com/Travel-Research/Research-Updates/2025/Travel-Innovation-and-Technology-Trends-2025
