If you don’t proactively communicate and continue selling your property in the lag time between a booking and a stay. New data from a recent TravelBoom study shows that up to one third of all travelers who have already booked a stay would consider canceling due to rising costs. This is above and beyond the typical reasons a guest would cancel a stay.
What do you do? You keep the marketing pedal down and have a strong post-booking communications strategy for your upcoming guests. Continue to sell your location, promote your on-site amenities, extoll the virtues of a vacation, stay top of mind. Hey, you might find you’re able to drive some great incremental revenue with room upgrades and on-site purchases, all while reducing your cancellation rate.
Hotel Marketing Podcast Episode 221 – Three Ways To Use Marketing Psychology To Save Your Existing Bookings
