Evaluate your hotel’s meta search exposure and plug the holes when you find them. This one is big and something every hotelier needs to be very focused on moving forward. In the latest Leisure Travel Study, we are seeing OTA usage decline and a significant uptick in meta tools such as Google, Microsoft, Kayak, and others. Moreover, we see tons of third-tier engines competing for rate on these platforms. If you’re not showing your rate on these platforms, some else is showing your rate for you. Don’t lose out on a direct booking by not paying attention. https://www.travelboommarketing.com/meta.
Hotel Marketing Podcast Episode 222 – Key Takeaways From The 2022 Leisure Travel Study
