Stop tricking your guests! It’s surprising that in the year 2022, this is something that we continually see in the hotel space. However, we see it all the time where a property will say it’s “kid friendly” because it has a pool, or the unit is a “suite” because it has half wall separating the couch from the bed. You’re only tricking yourself because the guest you tricked the 1st time will never be the guest you trick the 2nd time. This is straight up a horrible practice and one that hoteliers need to stop immediately. Instead of trying to fake it, lean in on what you’re able to deliver. Customer service, quality, excitement… whatever it may be, make it who you are. If you’re not kid-friendly, but want to be, you can make that happen for way less than the lifetime value of just a few tricked guests.
Hotel Marketing Podcast Episode 226 – Three Questions That Will Make or Break Your Hotel’s Black Friday Success
