The only way to maximize your hotel website’s performance it to continually test, or as we say, “ABT” always be testing. Google Optimize is a fantastic platform to run A/B and multivariate tests on your site. Unfortunately, the system is going offline on September 30th. Will Google have a new amazing testing platform coming soon? We don’t know. But we do know is right now, for the next several months, you can make the most of a great testing tool
Hotel Marketing Podcast Episode 231 – 5 Simple & Free Tests To Optimize Your Hotel Website