With a sweeping mandate across digital, distribution and loyalty, Alix Boulnois is helping redefine how Accor connects with travelers—and with hotel owners. In this one-on-one conversation, she shares how the hospitality giant is building a tech-enabled ecosystem, from CRM and AI to payments and guest care. The discussion will explore Accor’s digital transformation journey and take a broader look at the travel industry’s next frontier: balancing personalization, performance and innovation in an AI-driven world.
Speakers
Alix Boulnois
Chief Commercial, Digital & Tech Officer, Accor
Interviewer
Linda Fox
Executive Editor, PhocusWire
