ABOUT THE EPISODE
Marketing Matters hosts Barbara Kahn and Americus Reed sit down with Annie Barrett, Vice President of Marketing, adidas Originals, Basketball & Partnerships. The conversation explores the story behind the Superstar campaign, the evolution of Adidas from performance sport to global culture, and the brand’s commitment to authenticity and collaboration. From the shoe’s origins on NBA courts in the 1970s to its adoption by Run-DMC and beyond, Annie shares how Adidas balances heritage with innovation while building a brand that resonates worldwide.
ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.
Subscribe on Apple Podcasts: https://whr.tn/459Kg5x
Subscribe on Spotify: https://whr.tn/3Ug7wse
Watch/listen on the Knowledge at Wharton website: https://whr.tn/marketingmatters
#Adidas #BrandStrategy #MarketingStrategy #GlobalBrands #BrandAuthenticity
—–
The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.
Launched in 1999, Knowledge at Wharton offers free access to:
– Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends
– Interviews with book authors from Wharton School Press
– In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders
– A searchable database of more than 10,000 articles covering all aspects of business
– A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox
Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE
Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU
