ABOUT THE EPISODE
As AI-generated content becomes increasingly sophisticated and more indistinguishable from authentic work, how should brands deploy these tools ethically and differentiate themselves in a market where everyone has access to the same technology? Wharton marketing professor Americus Reed breaks down the current landscape, from early AI adoption to emerging best practices.
ABOUT THE PODCAST
Every day, business scholars answer pressing questions in their research – but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.
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#AIMarketing #FutureOfAdvertising #AIBranding #AIInBusiness #EthicalAI #MarketingInnovation
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.
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