Overtourism has become one of the most urgent issues facing popular destinations. As cities and regions grapple with environmental, social and cultural pressures, the spotlight is shifting to online travel agencies, tour operators and global travel sellers to tame the crowds. How can that be done effectively and without sacrificing business goals? This candid conversation brings together leaders from destination management and travel sellers to explore the future of responsible travel, the tension between growth and sustainability and what actions the industry must take to build a more balanced future for tourism.
Speakers
Panelists
Shannon Guihan
Chief Sustainability Officer & Head of TreadRight, The Travel Corporation
Miguel Sanz Castedo
Director General, Turespaña
Ewout Versloot
Strategist, The Netherlands Board of Tourism & Conventions
Esther Villena
Global Head of Social Sustainability, Amadeus
Moderator
Rodney Cuthbert
Founder and Former CEO & Chairman, Viator
