Hospitality tech is evolving fast — and SiteMinder has been at the center of that transformation.
In this episode, we sit down with James Bishop, Vice President of Ecosystem & Strategic Partnerships at SiteMinder, to unpack how the company scaled across Europe, evolved beyond being “just a channel manager,” and built a platform focused on hotel connectivity, revenue management, and more.
James shares key lessons from SiteMinder’s growth journey, including why being focused on specific markets mattered, how telesales became a major driver for scale, and where the industry is heading next — including the rising impact of AI in hospitality.
Whether you’re in hotel operations, hospitality software, revenue strategy, or hotel distribution — this conversation is packed with insights
