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Episode 5: Floor Bleeker, global technology and transformation leader

The future of hospitality is conversations — and it’s happening faster than we think.

After years of incremental digitalization, I truly believe we’re on the cusp of a revolutionary shift. AI isn’t just automating tasks anymore; it’s changing the very fabric of how hotels interact with their guests.

Imagine a world where your guest’s entire experience — from booking, to check-in, to personalized offers during their stay — is handled seamlessly through one intelligent conversation layer. Not just integrated systems, but a truly conversational platform that understands context, preferences, and history across channels.

It’s about more than technology; it’s about understanding that this shift is inevitable. Hotels that start small, test AI in targeted use cases, and build on these foundational layers will be the winners.

Because at the end of the day, the most valuable asset a hotel has isn’t just its rooms — it’s the personal knowledge of its guests. That’s the real edge in this game.

Maybe that’s the point.
Worth thinking about.
Listen to the full conversation now!

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