Experiences are becoming a core reason for travel. But connecting growing demand to a fragmented supply landscape is a challenge in itself. Integrating tours and activities into the booking path is crucial but what more can companies do to capture travelers’ attention and keep them engaged? Panelists discuss the increasing importance of tours, activities and experiences in the travel ecosystem.
Speakers
Panelists
Luuc Elzinga
Founder & President, @Tiqets #Tiqets
Laurence Miall-d’Août
Chief Commercial Officer, @GoCity #GoCity
Tao Tao
Co-Founder & COO, @GetYourGuide #GetYourGuide
Moderator
Coney Dongre
Research Manager, Phocuswright
