Executive Panel: Tours, Activities and Timing – Getting it Right – The #Phocuswright Conference 2022
Experiences are becoming a core reason for travel. But connecting growing demand to a fragmented supply landscape is a challenge in itself. Integrating tours and activities into the booking path is crucial but what more can companies do to capture travelers’ attention and keep them engaged? Panelists discuss the increasing importance of tours, activities and experiences in the travel ecosystem.
