EPISODE OVERVIEW
Dominic Gallello, Managing Director and head of Digital at Bridgepoint and former CMO at Bumble discusses the evolving landscape of marketing driven by changing consumer preferences, AI, and COVID-19 as well as the importance of brand adapting to their strategies to these changes.
PODCAST OVERVIEW
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. All segments were originally aired live from the Wharton School on SiriusXM Channel 132.
#Marketing #AI #BrandStrategy
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