Later this year, the EU will require a secondary authentication for all card-not-present guest transactions. The implications for hoteliers are significant. SCA requirements threaten to significantly disrupt processes and revenue from no-shows and cancellations for all hotels across Europe, but they may also provide the impetus for fundamental change for the better. All European hoteliers and their booking partners should hear the views of three of the most knowledgeable people in the industry. This discussion will center around what we know, what is still unclear and what we as an industry group can do to prepare.
HEDNA (Hotel Electronic Distribution Network Association) is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hospitality industry. Founded in 1991, HEDNA’s mission is to be the leading global forum for advancing hospitality distribution through collaboration and knowledge sharing. Its vision calls for HEDNA to be known for creating an environment that fosters strategic collaboration toward business development in the global hospitality industry. For more, visit www.HEDNA.org.
