HEDNA Madrid – Strong Customer Authentication – Panel Discussion

In less than four months, credit card transactions across Europe will legally be required to be accompanied by a second level of authentication, such as the CVV, PIN, or biometric verification. This is expected to have huge implications for all businesses with electronic payments, but hoteliers and their booking partners face particular challenges. SCA requirements could significantly disrupt processes and potential revenue from no-shows, cancellations, advance purchased rates, and bookings from intermediaries for hotels across Europe.

In the session, HEDNA presents three veterans from different parts of the industry who, from the outset, have driven the discussion in identifying, analyzing and addressing the challenges of SCA. There is much to unravel but there is no better trio to discuss the implications of SCA than Pascal Burg, Paul Rodgers and Rajesh Vohra.

HEDNA (Hotel Electronic Distribution Network Association) is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hospitality industry. Founded in 1991, HEDNA’s mission is to be the leading global forum for advancing hospitality distribution through collaboration and knowledge sharing. Its vision calls for HEDNA to be known for creating an environment that fosters strategic collaboration toward business development in the global hospitality industry. For more, visit www.HEDNA.org.

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