HEDNA PANEL Discussion: Reimagining Lodging Distribution in the GDS

In this session we hear from leading GDS partners on the upcoming trends for 2020, including a look at the importance of aggregated content, product normalization and corporate booking tools, and what hoteliers need to consider to engage and maximize the opportunities that come with reimagined GDS distribution.

Ross Vinograd – Travelport
Katja Bohnet – Amadeus
Daniel Conti – Sabre

moderated by Sarah Fults, President HEDNA

HEDNA (Hotel Electronic Distribution Network Association) is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hospitality industry. Founded in 1991, HEDNA’s mission is to be the leading global forum for advancing hospitality distribution through collaboration and knowledge sharing. Its vision calls for HEDNA to be known for creating an environment that fosters strategic collaboration toward business development in the global hospitality industry. For more, visit www.HEDNA.org.

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