EPISODE OVERVIEW
Wharton’s Pinar Yildirim deciphers the changing consumer signals in the luxury market and what it means for high-end brands.
PODCAST OVERVIEW
Every day, business scholars answer pressing questions in their research — but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.
Learn more at http://whr.tn/rippleeffect.
Topics and questions covered:
00:00 – Introductions
1:03 – What is driving demand for luxury retail?
5:00 – How do counterfeits impact luxury consumption?
8:06 – Does offering fewer items create value?
10:51 – Current trends in luxury retail
14:14 – Marketing patterns of luxury retail companies
17:44 – Aspirational mindsets around the globe
#holidayshopping #luxury #retail #marketing
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