This panel discussion is aimed to provide valuable insights on how the travel and hospitality industry can better adapt to the new digitized environment. Many things that we’re doing now, the way we build our teams, the way we approach customer acquisition, the way we segment our business, the way we forecast, etc. are done out of habit. Are these processes, procedures, and technological tools we use ready for 2030?
HEDNA (Hotel Electronic Distribution Network Association) is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hospitality industry. Founded in 1991, HEDNA’s mission is to be the leading global forum for advancing hospitality distribution through collaboration and knowledge sharing. Its vision calls for HEDNA to be known for creating an environment that fosters strategic collaboration toward business development in the global hospitality industry. For more, visit www.HEDNA.org.