ABOUT THE EPISODE
As AI becomes more visible in major advertising moments, brands are both promoting AI technology and using AI to create ads for the first time. In this episode, the editor in chief of Ad Age Jeanine Poggi explains how AI is showing up in Super Bowl advertising and what it signals about creative strategy, brand risk, and the economics of reaching massive live audiences.
ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.
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#AIAdvertising #SuperBowlAds #CreativeStrategy #Advertising #MarketingLeadership #MarketingInsights
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