How does “Why” contribute to marketing

Heath Slawner, an Igniter with Simon Sinek’s Start With Why team and keynote speaker at HSMAI’s Digital Marketing Strategy Conference 2018, talks about how “why” contributes to marketing. Learn more about HSMAI and the conference, February 21, 2018, at the New York Marriott Marquis at http://www.hsmai.org/digitalconference

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