ABOUT THE EPISODE
Can a simple idea create an entirely new product category?
Mike Kurtz, Founder of Mike’s Hot Honey, shares the story behind transforming a homemade honey and chili pepper infusion into one of the most recognizable brands in the condiment aisle. He discusses the role New York City’s pizza community played in the brand’s early growth, how
word of mouth helped fuel national expansion, and why authenticity remains central to the company’s success. The conversation explores category creation, brand building, consumer advocacy, strategic partnerships, and the challenges of scaling a business while maintaining a
strong community connection.
ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.
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Watch/listen on the Knowledge at Wharton website: https://whr.tn/marketingmatters
#marketing #branding #consumerbehavior #entrepreneurship #mikeshothoney
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