EPISODE OVERVIEW
Wharton’s Barbara Kahn assesses the holiday shopping season, how retailers compete with Amazon, and why opposing indicators make it hard to forecast trends. This episode is part of a series on “Holiday Retail.”
PODCAST OVERVIEW
Every day, business scholars answer pressing questions in their research — but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.
Learn more at http://whr.tn/rippleeffect.
#retail #shopping #marketing #holidayshopping
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.
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