EPISODE OVERVIEW
Wharton Marketing Professor Jonah Berger’s latest co-authored research focuses on storytelling. His paper is titled, “Seeing Your Life’s Story as a Hero’s Journey Can Increase Meaning in Life.” It explains how people can find more well-being and resilience by reflecting on the important elements in their lives and connecting them to a coherent and compelling narrative.
PODCAST OVERVIEW
The Knowledge at Wharton podcast features interviews with Wharton faculty and industry leaders about the business landscape and the impact of their work.
#storytelling #marketing #communication
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.
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