ABOUT THE EPISODE
John Zhang talks about how companies use tariff hikes as a chance to raise prices, knowing consumers may be more tolerant. He discusses how dynamic pricing lets firms charge more when demand is less price-sensitive and highlights the difference between raising prices and offering dynamic discounts. Zhang also talks about consumer reactions, competition as a check on pricing, and examples like Wendy’s surge pricing and happy hour discounts.
ABOUT THE PODCAST
This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.
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#DynamicPricing #Tariffs #ConsumerBehavior #PricingStrategy #Inflation
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