ABOUT THE EPISODE
Stanford Graduate School of Business lecturer Matt Abrahams, author of Think Faster, Talk Smarter and host of the podcast of the same name, discusses how leaders can improve spontaneous communication. He explains why structure and active listening are critical in high-pressure moments, outlines his ADD framework for adding value: “Answer the question. Give a detailed example. Describe the relevance or value of the answer.” He also shares practical techniques for managing speaking anxiety. Abrahams highlights how executives can approach crisis communication with clarity and credibility.
ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.
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Watch/listen on the Knowledge at Wharton website: https://whr.tn/marketingmatters
#ExecutiveCommunication #CrisisCommunication #PublicSpeaking #ActiveListening #LeadershipCommunication
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