The best of show award in the Integrated Campaign division went to Puerto Rico Tourism Company and agencies ROCA Marketing & JSD Agency, for Puerto Rico Sí. HSMAI celebrated the best in travel marketing at the Adrian Awards Celebration on Tuesday, February 18, at the New York Marriott Marquis, with more than 500 industry and agency executives in attendance. This year, the 68th annual competition theme, “Wish You Were Here,” celebrates the moments and contributions that comprised the most innovative and successful travel marketing, public relations, advertising, and integrated campaigns. Learn more at: https://adrianawards.hsmai.org/winners-gallery/
