HSMAI Customer Insight: Booking Patterns for the Rest of 2020 | Adara

Carolyn Corda, Chief Marketing Officer, ADARA, provides HSMAI insights on their latest traveler trend findings in this video, which features some of the early booking trends that are indicative of demand for the rest of the year as well as highlight some meaningful changes in purchase behavior. Lastly, she explores changes in customer mix and hotel category shifts.
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