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Inside the Biggest Independent Hotel Brand, Preferred Hotels & Resorts | with Lindsey Ueberroth

The Modern Hotelier – Episode #164: Inside the Biggest Independent Hotel Brand, Preferred Hotels & Resorts | with Lindsey Ueberroth

On this episode, we sit down with Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. From her family’s bold acquisition of the brand to her leadership in shaping global luxury travel trends, Lindsey shares a candid look into what it takes to lead with purpose, evolve with the market, and inspire a new era of independent hospitality.

With over 100 countries under her belt and a passion for curating meaningful travel, Lindsey offers insights that will resonate with hoteliers, entrepreneurs, and experience-driven brands alike.

Key Topics Discussed:
* How Preferred Hotels & Resorts was acquired and revitalized
* The 2015 rebrand and the creation of the brand’s five hotel collections
* Building a points-based loyalty program that works for independents
* Why more hotels are de-flagging and choosing independence
* How to foster authenticity while maintaining consistent quality

Tune in to hear how Lindsey is redefining what it means to lead in the world of independent luxury travel.

************* TIMESTAMPS *************

00:00 Introduction
01:51 Quick Questions with Lindsey
02:47 Lindsey’s Early Life and Travel Experiences
05:32 College Years and Career Beginnings
06:55 Family Business and Acquiring Preferred Hotels
16:29 Rebranding and Expanding Preferred Hotels
24:22 Industry Insights and Luxury Travel Report
25:33 Historic Hotels and Loyalty Programs
26:24 The New Power Brokers
28:09 Preferred Hotels’ Unique Properties
29:52 Sustainability in Luxury Travel
33:31 Future of Luxury Travel
38:15 Advice for Aspiring Hospitality Professionals
41:46 Q&A with the Hosts
47:36 Final Thoughts and Contact Information

************* LINKS & RESOURCES *************

This episode is sponsored by Actabl: https://actabl.com/

Join the conversation on today’s episode on The Modern Hotelier LinkedIn page

Links:
LinkedIn: https://www.linkedin.com/in/lindseyueberroth/
Preferred Hotels: https://preferredhotels.com/
Luxury Travel Report: https://preferredhotels.com/bulletin/preferred-hotels-resorts-launches-luxury-travel-report-2025

The Modern Hotelier is produced, edited, and published by Make More Media: https://makemore.media/

For full show notes head to: https://themodernhotelier.com/episode/164

Join the conversation on LinkedIn: https://www.linkedin.com/company/the-modern-hotelier/

Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E%99%EF%B8%8Fsteve-carran-00914510/
David: https://www.linkedin.com/in/david-millili/

The Modern Hotelier

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