😎 Did you know that Japan welcomed a record 43 million international visitors in 2025? Check out our video on the latest Phocuswright insights with Coney Dongre, research manager.
📈 That’s 16% more than 2024, and the first time that the country has crossed the 40 million mark.
And this happened despite a later drop in travelers from China due to diplomatic tensions.
✈️ The main reasons for this surge are easier visas, better air connectivity, strong government support, a weaker yen and Japan’s global appeal as a top tier destination.
Get the report: https://www.phocuswright.com/Travel-Research/Market-Overview-Sizing/Japan-Travel-Market-Essentials-2025
