Making the Most Of Owned, Earned and Paid Media

Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in owned, earned and paid media, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course. Learn more here: https://americas.hsmai.org/career-development/hsmai-university/hotel-digital-marketing-essentials-webinar-series/