Senior Reporter at Marketing Dive Peter Adams spoke about a report from Razorfish that explained that customers can find greater value in getting upgrades or perks during times characterized by inconvenience, compared with upgrades during traditional marketing milestones or highs, like a honeymoon. This clip is from an episode of the Marketing Matters podcast from the Wharton School Podcast Network.
ABOUT THE EPISODE
Peter Adams, Senior Writer at Marketing Dive, joins Barbara Kahn to explore how economic bifurcation, evolving loyalty drivers, and rapid advances in AI are forcing marketers to rethink strategies, adapt to cultural moments, and navigate an increasingly complex industry landscape.
ABOUT THE PODCAST
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.
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Watch/listen on the Knowledge at Wharton website: https://whr.tn/marketingmatters
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