Travel Review – Cruise insights & trends: Buoyancy in the market
byRyan Haynes / Claire Steiner / James Clarke / Will Plummer / Cressida Sergeant / Andy Harmer / Ellie Fowler
In this episode we deep-diving into the Cruise sector
Latest insights and trends from Andy Harmer, Managing Director, CLIA UK & Ireland
Opportunities and challenges in the sector
Travel Agent’s perspective with Ellie Fowler, Director, The Travel Business
With our expert panel – Claire Steiner, UK Director, Global Travel and Tourism Partnership Will Plummer, CEO, Trust My Group James Clarke, General Manager, TravelZoo UK
Plus guest panelist: Cressida Sergeant, CCO, traveltek
· The total number of cruises taken rose from 1.7 million in 2022.
· The Mediterranean remained the top choice for UK and Ireland cruise-goers, with 35% traveling there, followed by 29% to Northern Europe and 12% to the Caribbean among the top three destinations in 2023.
· Exploration destinations saw a significant 53% increase in passenger numbers.
· The average age of cruisers from the UK and Ireland dropped to 55.1 years in 2023, down from 56.1 in 2022.
· The average cruise duration extended to 10.1 days, up from 9.8 days the previous year.
· 28% of cruisers were part of larger multigenerational groups, spanning three or more age categories.
· Before setting sail, 65% of passengers enjoyed a pre-cruise stay at their departure location, while 52% extended their stay after their cruise.
· Regarding attitudes and plans, a survey of 4,500 global holidaymakers showed:
o 82% of cruise passengers expressed their intent to take another sea vacation, marking a 3% increase from 2019.
o 71% of individuals who had never cruised before stated they would consider it in the future.
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