Companies conduct collective layoffs for many reasons—but how do consumers react when the reason is offshoring versus automation? Wharton School Professor Stefano Puntoni explores new research showing that people respond more negatively when jobs are moved overseas. Using social media data and randomized experiments, the study highlights the role of social contracts, public sentiment, and labor expectations in shaping firm reputation.
#Layoffs #Offshoring #ConsumerBehavior #BusinessEthics #JobCuts
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