There’s no denying social media – in all its forms – is one of the top influencers of travel decision-making. What’s less clear is exactly how social media content influences real trip decisions and leads to conversion. Find out what Phocuswright research has uncovered about when, where and how social marketing is most effective, what travelers are looking for when they interact with brands and key differences across demographic groups.
Speaker
Madeline List
Manager, Research and Special Projects, Phocuswright
