Phocuswright Research: The Sustainability Gap – Belief vs. Behavior with Madeline List
Experts believe that travelers will rally behind sustainable options, yet overtourism and carbon-heavy travel options abound. So where is the disconnect? Phocuswright research is on the vanguard of understanding sustainable decision-making – the difference between what travelers say and what they do. Where are the real opportunities to inspire green behavior?
Senior Research Analyst, Phocuswright