Phocuswright Research: The Sustainability Gap – Belief vs. Behavior with Madeline List

Experts believe that travelers will rally behind sustainable options, yet overtourism and carbon-heavy travel options abound. So where is the disconnect? Phocuswright research is on the vanguard of understanding sustainable decision-making – the difference between what travelers say and what they do. Where are the real opportunities to inspire green behavior?
Madeline List
Senior Research Analyst, Phocuswright

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