Right on time for Ruby Hotelโs 10th anniversary, Nils Heckscher speaks to ๐ ๐ถ๐ฐ๐ต๐ฎ๐ฒ๐น ๐ฃ๐ฎ๐๐ฟ๐ถ๐ฐ๐ธ ๐ฆ๐๐ฟ๐๐ฐ๐ธ, ๐๐ต๐ถ๐ฒ๐ณ ๐๐
๐ฒ๐ฐ๐๐๐ถ๐๐ฒ ๐ข๐ณ๐ณ๐ถ๐ฐ๐ฒ๐ฟ, ๐ ๐ฎ๐ป๐ฎ๐ด๐ถ๐ป๐ด ๐๐ถ๐ฟ๐ฒ๐ฐ๐๐ผ๐ฟ & ๐๐ผ๐๐ป๐ฑ๐ฒ๐ฟ ๐ฎ๐ ๐ฅ๐๐ฏ๐ ๐๐ผ๐๐ฒ๐น๐, on the past, the present and the future of Ruby Hotels. โRubyโs advantage is being a mono branded company with a specific market niche focus, delivering lean luxury in city centre locations to the Cosmopolitan Avantgarde. High space efficiency, low F&B complexity, and an unconventional way of centralizing and automating behind the scenes make us highly cost-efficient and flexible, thereby also reducing business risk significantlyโ Says Michael Patrick Struck.