PKF hospitality in conversation with Michael Struck, Managing Director & Founder at Ruby Hotels

Right on time for Ruby Hotelโ€™s 10th anniversary, Nils Heckscher speaks to ๐— ๐—ถ๐—ฐ๐—ต๐—ฎ๐—ฒ๐—น ๐—ฃ๐—ฎ๐˜๐—ฟ๐—ถ๐—ฐ๐—ธ ๐—ฆ๐˜๐—ฟ๐˜‚๐—ฐ๐—ธ, ๐—–๐—ต๐—ถ๐—ฒ๐—ณ ๐—˜๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ข๐—ณ๐—ณ๐—ถ๐—ฐ๐—ฒ๐—ฟ, ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ถ๐—ป๐—ด ๐——๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜๐—ผ๐—ฟ & ๐—™๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ ๐—ฎ๐˜ ๐—ฅ๐˜‚๐—ฏ๐˜† ๐—›๐—ผ๐˜๐—ฒ๐—น๐˜€, on the past, the present and the future of Ruby Hotels. โ€œRubyโ€™s advantage is being a mono branded company with a specific market niche focus, delivering lean luxury in city centre locations to the Cosmopolitan Avantgarde. High space efficiency, low F&B complexity, and an unconventional way of centralizing and automating behind the scenes make us highly cost-efficient and flexible, thereby also reducing business risk significantlyโ€ Says Michael Patrick Struck.


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