PKF hospitality in conversation with Michael Struck, Managing Director & Founder at Ruby Hotels

Right on time for Ruby Hotel’s 10th anniversary, Nils Heckscher speaks to 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗣𝗮𝘁𝗿𝗶𝗰𝗸 𝗦𝘁𝗿𝘂𝗰𝗸, 𝗖𝗵𝗶𝗲𝗳 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗢𝗳𝗳𝗶𝗰𝗲𝗿, 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 & 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗮𝘁 𝗥𝘂𝗯𝘆 𝗛𝗼𝘁𝗲𝗹𝘀, on the past, the present and the future of Ruby Hotels. “Ruby’s advantage is being a mono branded company with a specific market niche focus, delivering lean luxury in city centre locations to the Cosmopolitan Avantgarde. High space efficiency, low F&B complexity, and an unconventional way of centralizing and automating behind the scenes make us highly cost-efficient and flexible, thereby also reducing business risk significantly” Says Michael Patrick Struck.