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Rooms, Rules & Rivalries with HomeToGo and Airbnb #Phocuswright Europe

Buckle up! Europe’s short-term rental market is a rollercoaster of soaring demand, evolving regulations and fierce competition. Airbnb continues to dominate the peer-to-peer space and HomeToGo has emerged as a nimble contender through strategic acquisitions and innovation. So how are these two industry giants reshaping the short-term rental market in Europe? From AI-driven booking experiences to stricter local policies, this session will unpack the forces shaping the future of alternative accommodations—and what it means for travelers, suppliers and platforms alike.
Speakers
Panelists
Emmanuel Marill
Regional Director – Europe, Middle East, and Africa, Airbnb
Bodo Thielmann
Chief Investment Director, HomeToGo
Moderator
Walter Buschta
SVP, Marketing, Phocuswright

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