Holly Zoba, Principal, Scout Simply, provides insight into how schema is the key to describing a hotel for search engines: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Learn more about HSMAI’s Hotel Digital Marketing Essentials + which provides a comprehensive overview of the hotel digital marketing landscape: https://americas.hsmai.org/career-development/hsmai-university/hotel-digital-marketing-essentials-webinar-series/?_ga=2.238788681.870587037.1680031153-1272425021.1649097028
