The WNBA is at the center of a major shift in women’s sports, with stars like Angel Reese calling for players to “get what they’re worth.” But as the league reportedly operates at a $40 million loss, where does that increased value come from—and how sustainable is the business model?
In this discussion, Wharton Vice Dean of AI & Analytics Eric Bradlow examines how WNBA players are building value beyond base salaries through personal branding, sponsorships, and marketing deals. Professor Bradlow also explore how media rights, viewership, and advertising revenue shape the financial future of women’s leagues like the WNBA and NWSL.
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