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The Great GenAI Debate – Magpie, Horizon Guides #Phocuswright Europe 2024

What is generative AI best at and where does it fail? Will it augment or oust humans within the travel industry? How will search and the advertising environment evolve? Panelists will debate the strengths and limitations of AI, the potential for human-AI collaboration and how this technology will reshape the way we explore the world in the not-too-distant future.

Panelists
Matthew Barker
Founder, Horizon Guides
Christian Watts
CEO, Magpie

Moderator
Mike Coletta
Senior Manager, Research and Innovation, Phocuswright

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