The Hidden Danger of Hidden Hotel Fees

HSMAI South Carolina Chapter hosted this brief webinar where TravelBoom uncovered the customer sentiment behind hidden fees and how they impact guest satisfaction, reviews, and a hotel’s overall conversion rate.
Learn more about HSMAI South Carolina at
Learn more about TravelBoom at

TravelBoom recently surveyed 300 travelers to gain insights into hotel resort fees and hidden fees during the checkout process. The data show that these fees have a major impact on all aspects of hotel marketing from conversion rate and repeat stays to guest reviews and guest satisfaction. This webinar will give your property the data needed to decide the right mix of price transparency and partitioned pricing to maximize RevPAR and overall site performance.

Hidden Fees Study:
2023 Leisure Travel Study:

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