The Rise of Omnichannel Shopping – Wharton Professor Santiago Gallino

Watch the full video at: https://whr.tn/46j5dYY

EPISODE OVERVIEW
Wharton’s Santiago Gallino talks about consumer behavior trends and what it takes for retailers to stand out in an increasingly competitive, omnichannel marketplace. This episode is part of a series on “Holiday Retail.”

PODCAST OVERVIEW
Every day, business scholars answer pressing questions in their research — but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Learn more at http://whr.tn/rippleeffect.

#shorts #holidayshopping #consumerbehavior #omnichannel #retail
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