The U.K. travel market advanced 7% in 2024 to reach £53.5 billion. With online penetration climbing to 88%—the highest in Europe—and mobile booking poised to overtake desktop, the market is rapidly transitioning to a digital-first landscape. Several segments saw notable double-digit growth, supported by public investment and evolving traveler behavior. While growth is expected to moderate, the outlook remains strong through 2028, underpinned by robust outbound demand and a national focus on sustainable mobility.
New in 2025, this Essentials report delivers top-level takeaways for the U.K. travel market, featuring charts and analysis on the key trends, segment highlights and market sizing datapoints that matter most.
https://www.phocuswright.com/Travel-Research/Market-Overview-Sizing/UK-Travel-Market-Essentials-2025
