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To avoid misusing data in decision-making, make sure the decision leads and the data follows.

Wharton Professor Stefano Puntoni offers a four-step process to make decisions based on data gathered for that decision, and not just data that happens to be available in this episode of the Ripple Effect podcast.

EPISODE OVERVIEW
Rather than mining data for insights, companies need to think more strategically about the decisions they need to make, and use data to help them get there. Wharton’s Stefano Puntoni says that’s the focus of his new book, “Decision-driven Analytics.”

PODCAST OVERVIEW
Every day, business scholars answer pressing questions in their research – but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Learn more at http://whr.tn/rippleeffect.

#shorts #analytics #decisionmaking #datadriven
—–
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