Is traveler segmentation still driving buying and sourcing decisions? Hoteliers are putting products on the shelves but it is the right product? Let’s discuss who is the buyer, is it the TMC or is it the corporate travel manager? What has changed? Let’s hear from the TMCs on how they are now segmenting consumers.
HEDNA (Hotel Electronic Distribution Network Association) is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hospitality industry. Founded in 1991, HEDNA’s mission is to be the leading global forum for advancing hospitality distribution through collaboration and knowledge sharing. Its vision calls for HEDNA to be known for creating an environment that fosters strategic collaboration toward business development in the global hospitality industry. For more, visit www.HEDNA.org.
