Political unrest, tariffs and border controls are reshaping perceptions of the U.S. as a destination. At the same time, the country is preparing to host two of the world’s biggest events—the 2026 World Cup and the 2028 Olympics. Can America deliver a true “welcome” in this climate? Join U.S. Travel Association CEO Geoff Freeman for a frank discussion on the policy landscape, the industry’s response and the path forward to keep the U.S. open, trusted and competitive on the global travel map.
Speakers
Geoff Freeman
President and CEO, U.S. Travel Association
Interviewer
Mitra Sorrells
Senior Vice President, Content, Phocuswright/PhocusWire
